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Why Does The Beverage Industry Need Laser Marking Online?

Feb 07.2018
As the sub industry of fast elimination products, beverage is the most common kind of daily necessities in people's life. In addition to common mineral water, juice drinks, and so on, in recent years, various kinds of concept drinks have come out in an endless stream. FMCG (Fast Moving ConsumerGoods) refers to those consumer products with short life and faster consumption.
It is not difficult to see that drinks as a member of fast moving products also have the characteristics of upgrading. As an efficient way of production, laser marking is also an indispensable part in the process of beverage production.
Why do drinks need the laser marking online so?

Permanent mark
Laser marking machine can be used for information marking in beverage packaging bottles and packaging boxes, including brand LOGO, anti-counterfeiting code, production date, production batch number, shelf life, regulatory bar code, two-dimensional code and so on.
Compared with the traditional way of printing ink jet code, the laser marking machine uses non-contact processing to solve the disadvantages of the traditional coding mode. Mark pattern information is clear and beautiful, permanent, high temperature resistance, corrosion resistance, not easy to erase, so the security code security performance, can effectively combat the "copycat imitation goods", to prevent market fleeing goods.

High efficiency production
The combination of laser processing system and computer numerical control technology can form an efficient automatic processing equipment, which can produce various words, symbols and patterns. It is easy to use software to design the engraving patterns, change the labeling contents, and adapt to the requirements of modern production with high efficiency and fast rhythm.
Hglaser flying online series inkjet printer, the fast moving dot products or crossed type high quality laser encoding, to meet the various needs of production lines.

Marketing interaction
In the beverage industry, the circulation time is fast, and the distribution of consumers is wide. How to collect the big data? As the medium of interaction between the manufacturer and the consumer, the two-dimensional code is an important part.
Now, the laser marking will contain the information security, awarding points query and two-dimensional code directly labeled in the beverage bottle, consumers may not like the traditional characters as input query winning information, so convenient way has a very good experience to consumers, which can better close to the consumer and sweep rate higher.
Through the promotion of a variety of marketing methods, such as integration, awarding, promotion and other consumer goods scan two-dimensional code, so as to realize the depth of interaction with consumers and can accurately analyze the consumption data. At the same time, the "two-dimensional code traceability system" can be traced to the whole process, and can effectively strengthen the supervision of distribution and agent in various places.

GEM laser has a mature hardware integrated application data management system, which is built on the mobile Internet, Internet of things, big data and cloud computing and other related technologies to create a cloud service platform for the whole process of production and sale. To build the whole process of product production, manufacturing environment, logistics transportation, terminal sales and so on.
Through the two-dimensional code traceability of each commodity, in addition to bring consumers a new two-dimensional code security verification experience, also implement brand marketing, brand interaction, product promotion, promotion channels, anti channeling, membership points and other value-added functions for enterprises to achieve good marketing results at low cost.

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